DATA is a styling and photography magazine project inspired by the Y2K aesthetic and the cultural shift between the late 1990s and early 2000s. It explores the tension between technological optimism and uncertainty, when fashion became a reflection of the emerging digital era. Through bold styling and editorial photography, the project reinterprets the hyper-visual language of Y2K—drawing from early 2000s pop culture icons and transforming synthetic textures, glossy finishes, and exaggerated silhouettes into a contemporary visual narrative shaped by digital culture.